Thursday, April 12, 2007

How to create buzz?

I'm a mother and an author. Not a marketing expert. My son suggested that I tap into the power of the Internet for ideas on how to create buzz during the launch of Great Mums! Great Kids! this coming Mother's Day.

So here I am. Seeking the wisdom of the crowds.

"...large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future."

- James Surowiecki, author of The Wisdom of Crowds.

I look forward to your wisdom!


Lori Ann Tan said...

give out balloons to young children! that will do the trick in getting the attention of their mothers!

xmocha said...

congrats Michelle, will help spread the word about your book.

Cheers, See Ming

MayaKirana said...

Hi Michelle,
Write teaser articles (300 - 500 words) and submit them online to parenting websites. Include a link back to your blog/website (important!). Many websites will be more than happy to feature free articles. You get publicity (and backlinks and this pushes your page ranks up). When people search for you (your name) or book title, they'll find you.